Humane Society 3 Ad Series

This is a 3 ad series for the Humane Society of Broward County with the main theme 'Adopt a friend for life.' The main goal of the project is to be able to carry a concept visually in a series of 3 pieces. A clever representation of the 'Adopt a friend for life' concept is embodied in the images of age old animal statues. The cold stone and steel figures are juxtaposed with fun illustrated pet toys and clever tag lines, giving personality to the subjects and overall creating memorable visuals.