Museum Project

Photoshop, Illustrator & InDesign. A series of pieces for a corporate identity project. The project required students to pick a local museum or park and completely change its corporate identity. A clean, simple and fresh approach was given and a new logo, promotional and collateral pieces were designed. The stacked text on the logo which used several sans serif fonts suggests the look of the stratified layers of earth and ties into the concept of an archeology museum. This is further pushed by the use of the fossil icon which can also be seen in the other pieces. Illustrated images of dinosaur skeletons are used in the promotional posters to lure museum patrons and a new marketing tag line ' Uncover Something Big' provides a memorable hook. Inside the museum, each exhibition area is marked with clean and concise signage coupled with memorable icons and color codes.